Revealing the Style Industry
through Advocacy and Investment
Heidi Kaluza is a brand ambassador and multi-hyphenate creative at the forefront of the emerging style industry. She advocates for structural change and value-driven choice by asking one simple question: What if everything we need, we already own?
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Fashion is for the morally bankrupt.
Style is for the morally ambitious.
Heidi invests in a future where minimal consumption and flawless style go hand in hand. By backing women-led startups focused on innovative production and resale models, she’s helping to generate the alternative to fashion as we know it—making space for a more circular, ethical, and enduring approach to getting dressed.
In the Loop
Backing In The Loop AI is a bet on infrastructure—the kind that redefines how circularity actually works. In a world where billions of dollars in inventory are overproduced, misallocated, or wasted each year, In The Loop AI provides the missing data layer: single SKU-level intelligence that gives every product its best chance at a second life.
This isn’t just a tool to project the semblance of sustainability. It’s a powerful B2B solution that helps brands optimize inventory in real time, extend product lifecycles, and unlock margin from what would otherwise be marked as loss.
- For businesses, it's operational efficiency with environmental ROI.
- For consumers, it's an invisible hand creating smarter, less wasteful systems.
- For investors, it's a scalable solution in a $3T+ global retail market built to solve one of its most expensive and urgent problems.
Over $75,000 Invested in Women
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Over $75,000 Invested in Women •
Indyx
Becoming an early investor in Indyx is a strategic decision rooted in timing, conviction, and values. In an increasingly data-driven world, visibility into our wardrobes isn’t just a convenience, it’s an inflection point. As consumers continue to reject hyper-consumption and demand transparency, Indyx is meeting the moment with a platform that empowers people to make informed, values-aligned choices.
By turning closet data into insight, Indyx shifts power from marketing-driven hyper consumption to intentional ownership. It gives individuals the tools to opt out of extractive systems and opt into personal agency. For investors like myself, this isn’t just a category-defining product. It’s a signal of where the industry is headed and who’s building the infrastructure to lead it. Hint: It's powerful, ethical and business savvy women who refuse to accept the status quo.
